Clik here to view.
Facebook Brings Ads to the News Feed
Facebook has launched Sponsored Story Ads in the News Feed. Now users are seeing paid, targeted messages occupying the top of their feed for the first time. Starting today, Facebook will require all...
View ArticleClik here to view.
fMC: Where Zuckerberg killed the lazy advertiser
The following post was authored by James Borow, CEO of GraphEffect. —– “Nobody counts the number of ads you run; they just remember the impression you make.” – William Bernbach, co-founder of DDB,...
View ArticleClik here to view.
Facebook’s Groups For Schools: Back to the Future
This post was authored by GraphEffect’s CEO, James Borow. Last week, Facebook announced the introduction of Groups for Schools, which allows students to connect and share in private groups with their...
View ArticleClik here to view.
Facebook’s Feed Gets a Makeover – What’s Changed (and What Hasn’t)
There has been a lot of buzz on Facebook’s continuing makeover of the News Feed. This article from Inside Facebook highlights the changes, including screenshots of the different types of posts...
View ArticleClik here to view.
News Feed Page Post Ads Without Social Context: Facebook’s Latest Test
Facebook is testing a new type of sponsored page post for the news feed – one that does not require a user to be a fan of the brand (or even a friend of one) in order to see it. While the new ad unit...
View ArticleClik here to view.
Facebook Best Practices: 5 Ways to Boost Engagement
Last week, Facebook made an announcement that it would be changing its News Feed algorithm to reduce the amount of purely text updates users see from brand Pages. Although users appreciate and...
View ArticleClik here to view.
Facebook: Why Page Likes Still Matter
There’s been a lot of chatter over Facebook’s latest blog post, which addresses the declining organic reach of Facebook Pages. Having worked with Facebook advertisers for years, we at SHIFT want to...
View Article